Table of Contents
- A Special Thank You to all of our Sponsors
- In Support Of
- Schedule of Events
- A Successful Shot of Whiskey – A Welcome Letter
- Event Updates & Live Results
- Greetings from the Mayor
- Explore Prescott, Arizona
- In Memoriam: Monique “Pua Mata” Parmelee
- Whiskey Awards & Cash Purse
- Trailside Etiquette (AKA the Rules)
- Expo Vendors and Media Partners
- Course Maps & Info
- Whiskey Off-Road Merch
- Mother Road Brewing Co. Beer Garden
- Shimano Kids’ Fun Ride
- Concert Schedule
- Want More Miles?
A Special Thank You to all of our Sponsors
In Support Of
Approximately 90,000 babies are born in Arizona each year, over half of whom are at risk for poor developmental outcomes including abuse and neglect. Since 1989, Prevent Child Abuse Arizona (PCA Arizona) has been working toward the day when all children in our state grow up safe and healthy. PCA Arizona’s research-based, effective programs reach more than 45,000 new parents and community professionals each year. Their mission is to prevent the abuse and neglect of Arizona’s children and their work strengthens families so that costly legal and social intervention isn’t needed.
The Prescott Unified School District Education Foundation is a new nonprofit organization which will support Prescott Unified School District‘s educational programs. The Foundation’s mission includes: to provide excellence in education, to promote innovation in teaching, and to partner with the community to enhance the quality of education for all students.
To preserve, protect and promote mountain biking, trail access and diverse riding opportunities on Prescott area public lands through community education, tourism, advocacy, and unified action.
A decade in the running, the Whiskey Off-Road has raised funds and collected canned goods for the Yavapai Food Bank. Although the economy continues to improve, there are still many families struggling to feed their children. Up to 15,000 hungry children live in Yavapai County. Now more than ever, less-fortunate families in Arizona need our help. Currently, Yavapai Food Bank is feeding over 5,500 families throughout Yavapai County each month. Food distribution amounts to as much as 45,000 pounds of food weekly.
The Arizona Cycling Association is a locally incorporated 501(c)(3) nonprofit organization that was founded in 2012. The ACA is self-governed, self-funded and self-supported. We facilitate the development of interscholastic cycling teams for grades 6-12 and provide the education, training, licensing and insurance for student-athletes, coaches and volunteers. The league produces a high-quality mountain bike racing experience that emphasizes the value of all participants, camaraderie among peers, a positive sporting behavior and the cultivation of health over competition.
Water is an especially precious resource in Arizona, and Prescott Creeks is a non-profit that promotes watershed stewardship through projects that enhance water quality and riparian habitat in the Prescott Basin. By educating the public about critical relationships between people and creeks, Prescott Creeks works with the community to implement practical solutions to local creek-related issues.
Schedule of Events
Wednesday, April 24th
|12p – 6p||Packet Pickup at TBA|
Friday, April 26th
|12p – 8p||Amateur Packet Pickup: Epic Rides Registration Tent|
|12p – 7p||Bike & Gear Expo Open|
|2p||15 Proof Fun Ride Start|
|2p||Mandatory Pro Racers Meeting & Pro Packet Pick-Up @ Hassayampa Inn – Pro Roster|
|3p – 8p||Mother Road Brewing Co. Beer Garden Open|
|4:30p – 5:15p||Whiskey & DARTs at Crown Royal @ Criterium Beer Garden featuring @outsidebrendan|
|5:15p||Pro Women Pro Fat Tire Crit Start (20 min. + 3 laps)|
|6:10p||Pro Men Pro Fat Tire Crit Start (20 min. + 3 laps)|
|7:00p||Pro Fat Tire Criterium Awards at Main Stage|
|7:00p||Mandatory Amateur 30 & 50 Proof Riders Meeting at Main Stage|
Saturday, April 27th
|7a – 4p||Bike & Gear Expo Open|
|8a||Start 50 Proof on Whiskey Row – Wave 1|
|8:15a||Start 50 Proof on Whiskey Row – Wave 2|
|8:30a||Start 50 Proof on Whiskey Row – Wave 3|
|9:15a||Start 25 Proof on Whiskey Row – Wave 1|
|9:30a||Start 25 Proof on Whiskey Row – Wave 2|
|9:45a||Start 25 Proof on Whiskey Row – Wave 3|
|10:30a||TBA take the stage|
|11a – 9p||Mother Road Brewing Co. Beer Garden Open|
|12:30p||TBA take the Stage|
|2:30p||TBA take the Stage and rocks the Courthouse Plaza|
|4p||Amateur Awards Party on Stage|
Sunday, April 28th
|7a – 2p||Bike & Gear Expo Open|
|7a – 8:30a||Shimano Kids’ Fun Ride Registration and Packet Pickup @ Epic Rides Tent|
|8:30a||Start Pro Men Backcountry Race|
|8:40a||Start Pro Women Backcountry Race|
|9:00a||Start Kids’ Fun Ride Triple Shot|
|9:10a||Start Kids’ Fun Ride Single Shot|
|1:00p||Pro Awards Party on Stage|
A Successful Shot of Whiskey – A Welcome Letter
Nineteen years ago our small yet merry band of mountain bikers occupied two parking spots on the north end of Whiskey Row. Today the Whiskey Off-Road footprint has grown substantially, driving an estimated $3M into the local economy while respectfully enjoying downtown Prescott and the Prescott National Forest.
This year promises to be the biggest and best Whiskey Off-Road yet. For the first time the Whiskey 30 and 50 Proof events will be almost entirely on different courses to greatly reduce trail traffic. And thanks to the Arizona Office of Tourism’s assistance, we’re excited to welcome Greensky Bluegrass as our headlining musical act, selling out Red Rocks Amphitheatre three nights in a row, and according to Rolling Stone, holding status as “representing the genre for a whole new generation”. Needless to say, we’re fired up!
We’re also excited to welcome Klean Kanteen, doing away with the old glass finisher’s pints, upgrading to a Metal Finisher Pint Cup, filled to the top with a Mother Road Brewing Co. beer, Northern Arizona’s finest craft brewer and Whiskey Off-Road Official Beer Sponsor for the next three years.
What hasn’t changed is the generous cash purse of $32,000 split evenly between the Pro Men and Women, a tradition upheld since 2011 without any social media performance strings attached and no series attendance required. Just show up, throw down and get paid, Whiskey-style. And while the Pros duke it out, the Shimano Kids’ Ride will happen with families riding legit creekside singletrack right from downtown. And as always, the expo will be bustling with free Stan’s NoTubes sealant refreshes, fine tuning from Shimano Multi-Service, fine fueling and hydration from Hammer Nutrition and tire pressure top ups at Maxxis Service Course.
Here’s to wishing everyone another successful shot of Whiskey, brimming with smiles.
See ya trailside,
Event Updates & Live Results
Staying informed on Whiskey Row just got a whole lot easier…Sign up to receive text messages from Epic Rides and let us remind you of the Mandatory Riders Meeting, or FREE Stan’s Sealant Refresh.
All Whiskey Off-Road results are live and typically appear within 5 minutes after the participant crosses the finish line. If you have any questions or wish to appeal your results, please email firstname.lastname@example.org with as much information as possible including rider name, plate number, estimated finish time and GPS file if available. Also please inform us if your results affect the top 10.
Greetings from the Mayor
Greetings, Riders and Fans:
Welcome to Prescott for the Whiskey Off-Road, one of the premier mountain biking events in the country. This event reinforces Prescott’s reputation as a premiere venue for outdoor recreation. Whiskey Off-Road is one of the most anticipated events of the year in Prescott, starting off the special event season with a bang.
I would like to share a few facts you may not know about Prescott. Our rich history includes the establishment in 1864 as the Territorial Capital of Arizona. Prescott is the Yavapai County Seat. Nestled at an elevation of 5,200 feet above sea level amongst the largest stand of ponderosa pine forests in the U.S, Prescott’s perfect weather provides an average temperature of 70 degrees, with four beautiful and distinct seasons, and breathtaking landscapes complete with granite mountains, lakes, streams, and rolling meadows filled with wildlife. There are hundreds of miles of multi-use trails, golf, fishing, kayaking and family attractions.
Prescott is also home to four institutes of higher learning, including the internationally-acclaimed Embry Riddle Aeronautical University. Prescott is an ideal place for those seeking a historic, charming community surrounded by natural beauty, infused with culture and higher education.
While here in Prescott be sure to visit the one of a kind, locally-owned restaurants, bars, breweries, cafes and shops that add to the unique charm of Prescott.
Thank you for joining us for the Whiskey Off-Road, and best of luck to all of our contestants.
Mayor, City of Prescott
Explore Prescott, Arizona
One of Arizona’s Most Beautiful & Historic Destinations.
Nestled at an elevation of 5,200′ feet above sea level amongst the largest stand of ponderosa pine forests in the U.S., Prescott’s perfect weather provides an average temperature of 70 degrees, with four beautiful and distinct seasons. Prescott is an ideal location for outdoor adventure with five lakes and 470 miles of trails, including the 54 mile Prescott Circle Trail.
The Courthouse Plaza is the heart of historic downtown Prescott and the venue for many of Prescott’s numerous events. Come back to Experience more of Prescott since you won’t be able to fit everything into one weekend.
In Memoriam: Monique “Pua Mata” Parmelee
The 2023 Whiskey Off-Road is dedicated to the memory of Monique Puanani Parmelee, known to everyone in the cycling community as Pua Mata and to her friends and family as Niki. Pua was tragically killed by a motorcyclist on January 25, 2023, only a mile from home while riding her mountain bike to her neighborhood trails in Yucaipa, California.
Pua was a fixture in the mountain biking community thanks to her love of the sport and her remarkable success as a professional racer, as well as the kindness and selflessness she showed towards everyone she met. Pua was born and raised in Mililani, Oahu, Hawai’i and found her love for cycling after being a highly competitive soccer player and cross country runner.
Racing for Team Sho Air, Pua was a multiple time National Champion, as well as a multiple time winner of the grueling La Ruta de Los Conquistadores. But according to her husband Chris Parmelee, she felt the most important race she ever won was the Whiskey Off-Road, which she did in 2011, beating out the eventual World Champion Catharine Pendrel, and again in 2012, besting two-time Olympian Georgia Gould.
It wasn’t until after Pua’s passing that many friends in the Yucaipa community discovered her decorated career as a professional mountain bike racer which she retired from in 2015.
“She was so humble about her success on the bike,” said Chris. “I’ve been getting messages from friends across the country, remembering Pua for her kindness and generosity, not even realizing her prior life as a decorated professional.”
One of the messages Chris received was from the family of a young boy who was racing at the Vail Lake 24 hour event in Temecula, California years ago, when the boy became disoriented, fell off a ledge into a ravine and couldn’t get out. As Pua raced by, she saw the boy, got off her bike, descended into the ravine and helped the boy to safety before eventually winning the race.
Pua is survived by her husband Chris and their two sons, ages four and seven. Chris credits the overwhelming support from his family and friends in the Yucaipa community with helping him through an incredibly difficult time. A GoFundMe fundraiser has been set up to help the family, so please consider giving whatever you can in memory of Pua Mata.
Please join us on Friday, April 28 at 7p at the Stage, where we will raise a Mother Road Brewing pint in memory of Niki “Pua Mata” Parmelee.
Whiskey Awards & Cash Purse
To pay tribute to this iconic street, we reward every finisher of the Whiskey Off-Road 15, 30 and 50 Proof events with a well-deserved custom Kleen Kanteen stainless steel pint cup at the finish line..
Pro Cash Purse Breakout
The $30,000* cash purse for the 50 Proof Backcountry will be split in half between the top twelve male and female pro riders.
|Place||Male Award||Female Award|
Trailside Etiquette (AKA the Rules)
Expo Vendors and Media Partners
Epic Rides Merch
Epic Rides Packet Pickup
Epic Rides Volunteer Hub
Course Maps & Info
Whiskey Off-Road Merch
Purchase commemorative gear in the Epic Rides Retail Tent in the Bike & Gear Expo!
Mother Road Brewing Co. Beer Garden
Make time to enjoy a beer from the Official Beer Sponsor of the Whiskey Off-Road, while raising funds for PUSD.
Mother Road Brewing Co. Beer Garden will have everything a thirsty mountain biker needs, from classics like Sunday Drive American Lager to their refreshing Tower Station Roadside Grove IPA.
The Prescott Unified School District (PUSD) Education Foundation is dedicated to providing excellence in education through partnering with the community to enhance the quality of education for all students. The PUSD Education Foundation will be operating the Mother Road Brewing Co. Beer Garden this year, and all proceeds will go back to this very important public foundation.
Mother Road Brewing Co. was established in Flagstaff, Arizona in 2011 and have a full flight of tasty beers on tap in the Beer Garden.
Mother Road Brewing Co. Beer Garden Hours
Friday, April 28th – 4p – 8p
Saturday, April 29th – 11a – 9p
Shimano Kids’ Fun Ride
Why should adults get to have all the pedal-powered fun at the Whiskey Off-Road? The Shimano Kids’ Fun Ride features two different courses on Sunday morning, perfect for kids of all ages and skill levels. For many kids, this will be their first shot at the Whiskey, and most definitely not their last.
Each course will have volunteers, arrows and pin flags (Triple Shot only) directing riders along the route. The course will be on closed streets and open bike paths away from traffic. All courses must be cleared by 10:30a.
Use the map to see which distance best fits your child’s ability.
Registration Fee: $20 + tax
Includes Number Plate to customize, Shimano Kids’ Ride sticker sheet, goodie bag of samples, Finisher Award and $10 donation to Prevent Child Abuse Arizona
Friday, April 28
|All Day||Online – Register Here|
Saturday, April 29
|8a – 4p||Registration and Packet Pickup @ Epic Rides tents in Bike & Gear Expo|
|12p – 4p||Decorating Party @ Arizona Cycling Association tent in Bike & Gear Expo|
Sunday, April 30
|7a – 8:30a||Registration and Packet Pickup @ Epic Rides tents in Bike & Gear Expo|
|9a||Triple Shot Start|
|9:10a||Single Shot Start|
Saturday, April 29th
Courthouse Square, 7:30 pm
Want More Miles?
February 16 – 18, 2024
April 26 – 28, 2024
October 7, 2023